Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic and sales to your website.
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board and provide you with a list of actionable steps to ace the game.
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