Connecting GA4 and AdSense: A Quick Guide

Connecting GA4 and AdSense A Quick Guide

The latest development in the online analytics realm reveals that Google AdSense accounts can now seamlessly connect with Google Analytics 4 (GA4) properties.

This groundbreaking integration brings about a transformative experience by merging AdSense data directly into GA4 reports and explorations. Brace yourself for a more comprehensive and insightful analysis as your AdSense performance seamlessly converges with the powerful capabilities of GA4.

Elevate your understanding of user behavior, optimize content strategies, and fine-tune your marketing approach by leveraging the synergy between AdSense and GA4. In this blog post, we’ll delve into the details of this integration, highlighting the myriad benefits it brings to the table for a holistic view of your online presence.

Let’s explore the boundless opportunities this collaboration opens up for your online success.

Why Need To Google Analytics 4 (GA4)

Understanding the significance of the matter is crucial. When AdSense data is seamlessly integrated with GA4 metrics such as traffic sources and user interactions, advertisers gain access to a wealth of nuanced insights.

This integration empowers them to discern intricate patterns, ultimately boosting their capacity to fine-tune ad revenue optimization strategies. In essence, the synergy between AdSense and GA4 not only offers a more comprehensive perspective but also equips advertisers with the tools to elevate their advertising performance by recognizing and capitalizing on emerging trends.

If you’re utilizing GA4 sub-properties or roll-up properties, establishing links between them and AdSense accounts is a breeze.

Follow these straightforward steps to link your GA4 property to your AdSense account:

Sign In to AdSense:

Log in to your AdSense account and navigate to the “Account” section. Choose “Access and authorization” and then click on “Google Analytics integration.”

Access Google Analytics Links:

Once there, you’ll be directed to the “Manage your Google Analytics links” page. Here, you can view existing links, create new ones, or delete the ones you no longer need.

Create a New Link:

Click on “+New Link” to initiate the linking process. Choose the GA4 property you wish to link from the provided list.

Finalize the Link:

After selecting the property, click on “Create link.” Your GA4 property is now linked to AdSense. Please note that it might take up to 24 hours for your GA4 account to start displaying data in AdSense.

Google Analytics 4 (GA4) properties

Google Analytics 4 (GA4) was the latest version of Google Analytics. GA4 introduced several changes and improvements compared to its predecessor, Universal Analytics. Here are some key aspects of GA4 properties:

Event-based Tracking:

GA4 shifted from a session-based model to an event-based model. Events are user interactions with content that can be tracked, providing more flexibility in data collection.

User-Centric Measurement:

GA4 focuses on user-centric measurement rather than session-based measurement. This means that users are tracked across multiple sessions, giving a more holistic view of user behavior.

Enhanced Conversions:

GA4 emphasizes enhanced tracking of conversions and user engagement. It allows for the measurement of a wide range of user interactions beyond traditional pageviews, such as video engagement, scroll depth, file downloads, and more.

Cross-Platform Tracking:

GA4 is designed to provide a more unified view of user interactions across various platforms and devices. It includes features for tracking user journeys on websites, mobile apps, and other digital platforms.

Integration with BigQuery:

GA4 offers integration with Google BigQuery, allowing for more extensive data analysis and customization. This is particularly useful for businesses with complex data analysis needs.

Custom Reporting:

GA4 provides more flexibility in creating custom reports and analysis. Users can build their reports using the Analysis Hub, offering a more tailored approach to data analysis.

User Privacy:

GA4 is designed with a focus on user privacy and compliance with data protection regulations. It includes features like automatic data deletion after a specified period and enhanced consent controls.

User Explorer:

The User Explorer feature allows you to analyze individual user journeys, providing insights into how specific users interact with your website or app over time.


DebugView helps developers and analysts troubleshoot and test their GA4 implementation in real time.

Administrator Access Reminder:

Ensure that the Google Account you’re using for AdSense login has both “Administrator” access to your AdSense account and “Edit” permission for the GA4 property to successfully establish links.

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