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Let’s Recall All Google Algorithm Updates Throughout 2023

Google frequently updates its search algorithms to improve the quality of search results and enhance the user experience. In 2021, Google made over 5,000 changes to its Search algorithms. These updates encompass various aspects, such as the ranking system, user interface, and other components. Additionally, Google conducted more than 800,000 experiments during that year. On […]

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The Strategic Advantage of PPC in Business

PPC advertising stands for pay-per-click, an online advertising approach that empowers businesses to display their ads on search engine results pages (SERPs), social media platforms, and various websites. If you’ve ever utilized Google for a search, you’ve likely encountered PPC in action. PPC search ads appear both above and alongside the regular search results, clearly […]

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Learn How to Optimize PPC & its Keyword Research?

Optimizing your pay-per-click (PPC) ads is crucial for cost-effective and successful digital marketing. Achieving optimal results requires careful consideration of various factors that influence PPC costs. One key determinant is the relevance of the keywords you choose to bid on. It’s essential to select keywords that align with your target audience’s actual search terms, ensuring […]

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Understanding Pay-per-click (PPC) and Its Dynamic Mechanism

If you’ve ever observed the ads that show up next to search results on Google and other search engines, you’re likely acquainted with pay-per-click, or PPC, advertising. Pay-Per-Click (PPC) advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to a […]

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Understanding the Essence of UX and UI

When you use a website or an app, there are things you see and click on, like buttons and icons – that’s UI or user interface. It’s the visual stuff you interact with. Now, there’s also the overall experience you have while using that website or app. Do you find it easy to use? Does […]